Everything You Need to Know About Creating a Landing Page

What is a landing page?

A landing page is used in digital marketing to help promote a product or service. Many companies will create landing pages specifically to launch a new product; the landing page can then be used as part of the marketing strategy or advertising campaign. Rather than sending visitors to your website's home page, creating a special landing page that includes an offer that customers can't refuse is a great way to get results. You can then send your target audience an email with a link to the landing page in an email or create ads on Google or social media.

Landing pages differ slightly from homepages or other web pages, aiming to sell a specific product or service. Landing pages need to be written compellingly to encourage exploration and should always include a call to action.

Successful landing pages are focused and get your audience's attention, which will help to increase your marketing strategies conversion rates while reducing the cost of acquiring a sale. A potential customer should be taken directly to your landing page after clicking on your link; they should then be able to see precisely what you are selling and easily purchase it or sign up for your service. People will often give up if they have to click on multiple links or if your website is unorganized, and it seems hard to buy from.

A landing page can be added to your marketing funnel. The landing page will appear after a potential customer at the top of the funnel clicks on a link in an email or advert. The landing page is where the conversion occurs, e.g., where a customer can purchase your product or signup or register for a service.

The difference between a homepage and landing page

A landing page is a campaign-specific webpage that contains a single call to action and requires no website navigation to proceed. This differs slightly from a homepage, which will include lots of links that the potential customer will have to navigate.

If you were to use your homepage in a marketing campaign rather than creating a landing page, it would likely achieve a lower conversion rate. This is because there are many potential distractions on the homepage, whereas a landing page is very focused.

Landing pages can increase conversions

It's no surprise to find that a landing page with fewer links will help to increase your conversion rate, as there are fewer distractions that will take visitors away from your call to action. Home pages have a purpose and look great, but visitors often browse sites without necessarily making a purchase. This is the reason that marketing experts will always recommend creating a landing page that is campaign specific.

When a landing page is combined with well written, customer-focused ads or emails that promote your businesses single offer, visitors are more likely to be converted into customers. Landing pages can be a powerful marketing tool if they are created and used correctly.

How to make a landing page

There are a few things that should be included on every landing page. Although you may think that good marketing is about standing out from the competition, when it comes to landing pages, it's best to use a landing page format that's been proven to work.

All landing pages that do well and achieve the desired results do so because they are structured correctly and have the correct fundamentals. It doesn't matter what your marketing goal is, who your target audience is, your price point, or what type of product you are offering. It's your landing page's structure that will determine how successful your campaign is and where or not you can persuade the majority of people to buy or sign up.

Before creating a landing page, it's a good idea to understand the anatomy of a landing page that gets results. If you stick with what works, you'll be sure to get results.

Although landing pages vary considerably in their design and layout, some basic building blocks make up a landing pages structure. High-converting landing pages generally have the following components.

A unique selling proposition (USP)

Make the customer an offer that they simply can't refuse. It would help if you aimed to make your product or service seem compelling. This is your chance to tell your target audience what makes your offer special. It's also your chance to stand out from your competitors.

An image or video

Add a visual element that will make your landing page eye-catching and attractive. Whether this is a picture of the product, you're trying to sell or an image of a life coach or desired outcome if you're selling an online course. Videos that explain the benefits of your products or services are often a good idea.

The benefits of your offering

Your landing page should have an eye-catching heading, as well as subheadings and text that make it easy for potential customers to get the information they need to either buy or register. Include bulleted lists and bold text rather than long paragraphs, as this makes your information easy to read and digest.

Social proof

Customers will want to see proof that your product or service actually works. Show them how your product is likely to improve their lives by including quotes from previous customers or clients or could add a video interview or a case study from one or two clients. If you've worked with big brands before, you could include their logos on your landing page.

Call to action

The call to action encourages people to buy your product or sign up for your service. The call to action will include either a form to fill in to sign up or a link to buy a product. It's a good idea to get creative with the call to action and make it compelling rather than using boring or bland text like 'click here.'

How to drive traffic to a landing page

There are several ways that you can get visitors to go to your landing page. Some of the most common ways to get traffic is through paid ads, social media marketing, and email campaigns.

Paid Search Traffic

Most search engines have the option of paid advertising, and google ads is a popular option. Pay per click ads allows your ads to show up in the search results for specific keywords. You can choose to target people based on their search terms, demographics, or interests, which are revealed by their browsing history.

Social Media Marketing

You can also run ads on social media, as this is a great way to target a specific demographic or location that's likely to be interested in your product or service. You'll be able to market to people who've added your industry to their interest list on their profile.

Facebook is a great all-around marketing tool for various industries, whereas Instagram is excellent for products and lifestyle brands, as you can include photos. LinkedIn will allow you to reach professionals who work in a specific industry.

Email Campaigns

If you've previously created an email list of people who are either previous customers or have shown interest in your product, you can market to them directly using an email campaign. Include a link to your landing page in the email.

Organic Search Traffic

You may also have people visiting your landing page organically due to the keywords or SEO added to your landing page.

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If you're looking for free website traffic to your landing page, you may like to use our traffic services. Ensure that your landing page is well designed and isn't too lengthy. Your page shouldn't include an excessive amount of text and should also be aesthetically-pleasing. Visuals are great as they help to grab visitors' attention immediately. It would help if you also thought about your color scheme, images, videos, and iconography. Sign up today!

Published on: 11/4/20, 5:08 PM